I’m a Creative Director and systems thinker focused on building scalable digital experiences, brand ecosystems, and creative operations.

Over the last 10 years, I’ve evolved from hands-on designer into a multidisciplinary creative lead working across brand, UX/UI, web architecture, and digital production. My work now centers on aligning teams, workflows, and execution to deliver high-quality creative systems at scale.

WORK EXPERIENCE

· AI Coach & UX/UI Specialist – Ganem Group (2021 - Current)
· Creative Lead & Brand Director– Acapella (2016 - 2021)
· Graphic & Web Designer – GM Capital (2015 - 2016)
· Intern UI Designer – Anagrama (2015)
· Graphic Designer – La Corcholata (2013 - 2014)

TECHNICAL CAPABILITIES

· Scalable CMS Architectures
· Design Systems & Reusable UI Frameworks
· Webflow, Framer & WordPress Ecosystems
· Shopify & E-commerce Experiences
· SEO & Web Performance Optimization
· AI-Integrated Creative Workflows
· Cross-functional Digital Production
· Front-end Implementation Oversight

LEADERSHIP & OPERATIONS

· Distributed Team Leadership
· Creative Direction
· Brand Systems
· AI Workflow Integration
· Cross-functional Collaboration
· Digital Ecosystems
· Design Operations